Adani has shown a keen interest in the gems and jewelry sector. At the 51st India Gem & Jewellery Awards (IGJA) held in Jaipur in November 2024, he emphasized the importance of innovation and sustainability for the industry's future. He highlighted the need for the sector to adapt to evolving global trends,including the rise of lab-grown diamonds, ethical practices, and digital advancements. Adani also pointed out that the jewelry industry provides employment to over 5 million individuals in India and plays a vital role in the nation's economy. He stressed the importance of empowering artisans and craftsmen through modern tools and training to ensure their skills remain relevant in a changing world. As of now, there is no publicly known jewelry brand or retail chain named "Adani Jewellers" associated with the Adani Group. The Adani Group, founded by Gautam Adani, is a prominent Indian multinational conglomerate with diversified interests spanning sectors such as energy, infrastructure, logistics, and media . However, Gautam Adani has shown a keen interest in the gems and jewelry sector. At the 51st India Gem & Jewellery Awards (IGJA) held in Jaipur in November 2024, he emphasized the importance of innovation and sustainability for the industry's future. He highlighted the need for the sector to adapt to evolving global trends, including the rise of lab-grown diamonds, ethical practices, and digital advancements .